Privacy Policy

Amberen ("we", "us", "our") respects your privacy and is committed to protecting your personal data.

This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, contact us through the website, or communicate with us about our products.

1. Who we are

Amberen is a brand of Alliance Pharmaceuticals Limited.

Data controller: Alliance Pharmaceuticals Limited
Contact email: [hello@amberen.com]
Business location: [United Kingdom]

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.

2. What personal data we collect

Depending on how you use the website, we may collect and process the following information:

• your name
• your email address
• your phone number, if you choose to provide it
• the contents of any message you send through the website
• basic technical information needed for website security and operation, such as limited cookie or session data

We do not intentionally collect special category personal data through the website. Please do not send sensitive personal information unless it is genuinely necessary.

3. How we collect your data

We collect personal data when:

• you submit a message through the website
• you contact us directly by email or phone
• you browse the website and limited technical data is processed for security or site functionality

4. How we use your personal data

We use personal data to:

• respond to your enquiry
• communicate with you about our products
• keep basic records of business communications
• maintain the security and proper operation of the website
• protect against spam, abuse, malicious activity, or technical issues

We only use your information where we have a lawful basis to do so.

5. Our lawful bases for processing

We rely on the following lawful bases under UK data protection law:

Legitimate interests – to respond to enquiries, manage potential customer relationships, run the website, and keep the website secure.

Steps prior to entering into a contract – where you contact us about a possible purchase or service.

Legal obligations – where we need to keep certain records to comply with legal, regulatory, tax, or accounting requirements.

6. How website enquiries are handled

Messages submitted through the website are checked regularly. Once a message has been reviewed and, where relevant, moved into direct communication by email or phone, the message is deleted from the website system. If no further action is needed, it is deleted once dealt with.

If you become a customer or a serious prospective customer, we may retain relevant correspondence outside the website, for example in email, for as long as necessary to manage the enquiry, provide services, keep business records, or meet legal, accounting, or tax obligations.

7. Who we share your data with

We do not sell your personal data.

We may share limited personal data with service providers where necessary to operate the website or communicate with you. Depending on the live setup, this may include providers involved in:

• website hosting and infrastructure
• website security and performance
• image delivery, such as Cloudinary
• email or phone communications, where follow-up takes place outside the website

These providers only receive the information necessary for their role.

8. International transfers

Some of our service providers may process data outside the UK. Where this happens, we will take reasonable steps to ensure that personal data is protected appropriately and handled in line with applicable data protection law.

9. Data retention

We keep personal data only for as long as necessary for the purpose for which it was collected. In particular:

• website contact messages are reviewed regularly and deleted from the website system once dealt with
• if your enquiry leads to ongoing communication, relevant information may be retained in email or related business records for as long as necessary to manage the enquiry
• we may retain information for longer where required for legal, tax, accounting, or dispute-resolution purposes

10. Cookies and similar technologies

This website may use limited cookies or similar technologies that are necessary for security, session management, and the basic operation of the site. For more information, please see our Cookie Policy.

11. Your rights

Under UK data protection law, you may have the right to:

• request access to the personal data we hold about you
• request correction of inaccurate or incomplete personal data
• request deletion of your personal data in certain circumstances
• object to certain types of processing
• request restriction of processing in certain circumstances
• request transfer of your personal data, where applicable

These rights are not absolute and may depend on the reason we hold your data. To exercise any of these rights, please contact us using the details in this policy.

12. Complaints

If you have concerns about how we handle your personal data, please contact us first and we will try to resolve the issue. You also have the right to complain to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection matters.

13. Third-party links

This website may contain links to third-party websites. If you follow a link to another website, that site will have its own privacy practices and policies. We are not responsible for the content or privacy practices of third-party websites.

14. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, with the updated date shown at the top.